A Guide to Roller Banner Printing
If you’re looking for a low-cost way to promote your product and/or service, or simply highlight your business brand at meetings and events, roller banners are the marketing tool for you! Convenient, and easily transportable, they are by far the most common and effective form of display advertising out there. Also known as pull-up banners, pop-up banners, or banner stands, roller banners consist of spring-loaded base units and a printed graphic panel that retracts when not in use. In this guide, we will explore the ins and outs of roller banner printing, covering everything from design considerations, to practical tips for maximising their effectiveness:
Design considerations
Branding
Your roller banner should reflect your brand identity, including your logo, colours and messaging. Ensure consistency with your other marketing materials to reinforce brand recognition.
Message clarity
Keep your message clear, concise, and easy to read from a distance. Use bold fonts and minimal text to convey your key points effectively.
High-quality imagery
Incorporate high-resolution images that showcase your products or services in the best possible light. Avoid pixelation or blurriness to maintain a professional appearance.
Call to Action
Include a compelling call to action that prompts viewers to engage with your brand, whether it’s visiting your website, making a purchase, or contacting you for more information.
White Space
Use white space strategically to enhance readability and draw attention to important elements of your design. Avoid cluttering the banner with unnecessary graphics or text.
Practical Tips
Choose the right size
Select a roller banner size that suits your display space and visibility needs. Common sizes include 800mm, 850mm and 1000mm widths, with varying heights.
Quality printing
Invest in high-quality printing to ensure vibrant colours and sharp images. Opt for durable materials that can withstand multiple uses without fading or tearing
Portable design
Select a roller banner with a lightweight and portable design for easy transportation and setup. Look for features like a carry case or bag for added convenience.
Double-sided printing
Consider double-sided printing to maximise exposure and visibility, especially in high-traffic areas where the banner may be viewed from multiple angles.
Regular maintenance
Keep your roller banner clean and well-maintained to prolong its lifespan and ensure optimal performance. Wipe down the banner with a soft cloth and story it properly when not in use to prevent damage.
Benefits of roller banners
Versatility
Roller banners can be used in various settings, from trade shows and exhibitions to retail stores and corporate events.
Cost-effectiveness
Compared to traditional advertising methods, roller banners offer a cost-effective way to promote your brand and attract customers
Easy setup
Roller banners are quick and easy to set up, allowing you to create an impactful display in minutes without the need for additional tools or equipment.
Reusability
With proper care, roller banners can be used multiple times, making them a sustainable and environmentally friendly marketing solution.
High Visibility
Positioned at eye level, roller banners capture the attention of passers-by and effectively communicate your message in busy environments.
Roller banner printing with Print Farringdon
Roller banner printing offers businesses a versatile, cost-effective, and visually appealing way to promote their brand and communicate their message to a wide audience. With this guide, you can create compelling roller banners that leave a lasting impression and drive engagement with your target audience.
That’s where Print Farringdon can help! We are a reliable and fast turnaround print shop bringing with us over 17 years of print knowledge, customer service and have a hands-on approach. Based in the city of London, here at Print Farringdon Ltd, our main focus is to offer you the best service possible, meeting all of our customer’s needs.
So, if you’re looking for affordable and professional roller banner printing, give us a call on 020 3757 5468 or email; info@printfarringdon.co.uk
