Top Tips for Flyer Printing

Whether you’re promoting an event, special offer or product launch, flyer printing is a great way to get word out, fast! They contain all the relevant information in one place and the tangibility of a flyer allows people to read them in their own time, and refer back to them as and when necessary. As with any form of marketing, there are some key elements that need careful consideration when designing and producing an effective flyer for your promotion. We’ve pulled together our top tips below:

Grab attention

The main point of your flyer is to stand out from the crowd. It needs to capture the attention of the crowd. Consider using bold colours to make a statement. A clear and prominent headline is just as important. It needs to generate interest and knowledge for the viewer so they know what they are looking at.

Choose a suitable size

Make sure your flyer is big and bold enough to be noticed. A5 is a popular size as it’s large enough to hold the relevant information and small enough for people to take away and place in their bags or back pockets. You don’t want to go too small that it just gets lost or thrown away, or too big that its instantly disregarded.

Clear and concise layout

Whilst grabbing attention, you want to keep the readers interest, so how you layout your information is just as important. Keep the copy light and to the point to ensure the point of the flyer is clear from the get go. Whatever content you choose ensure you have a clear headline and call to action to drive people to more information elsewhere.

Use graphics or images wisely

Graphics and imagery are a great way to break up text-heavy content. They can also speak volumes when text is limited. If you choose to use any graphics or imagery, make sure they support the overall message of the flyer. For example, if the flyer is for a product launch, ensure the product is pictured on the flyer. Or if the flyer is for an event, consider using a fun graphic to symbolise the event or reinforce the date.

Call to action

This is one of the most important elements of any flyer. Whilst you have let people know what the flyer is about, it’s just as important to signpost the recipient to what you want them to do about it. Whether it’s a time and place to be, a number to call, or a link to purchase, you need to make sure you have a clear CTA for the reader to take the flyer to the next step.

Set up correct print areas

Make sure you have enough bleed on your flyer so any important information doesn’t get cropped off in the printing process. Each printer is different but as a general rule 5mm bleed should be enough.

Consider different stock

Depending on the purpose of your flyer, you might want to give thought to the stock you use. Changing your stock to a heavier weight on an uncoated stock can create a different look and feel to a shiny lightweight flyer. You might want to add a spot UV, or even some foil.

These finishing touches can help add a point of difference and luxury to your marketing and the product you are promoting.

Flyer printing with Print Farringdon

Flyers can be a great way to promote your product or service. When used correctly, they can help you reach a broad audience and generate new customers. Affordable, eye-catching and easy to produce, you can make your message fly with high quality flyer printing from Print Farringdon. Choose from a huge range of sizes, folds, paper stocks and finishes to catch all the right attention.

At Print Farringdon, we are a reliable and fast turnaround print shop bringing with us over 17 years of print knowledge, customer service and have a hands-on approach. Based in the city of London, here at Print Farringdon Ltd, our main focus is to offer you the best service possible, meeting all of our customer’s needs.

So, if you’re looking for affordable and professional flyer printing, give us a call on 020 3757 5468 or email; info@printfarringdon.co.uk