Will Printed Clothing Increase My Business Exposure?

Branded merchandise is important for any business. Its purpose is to promote a company’s product or services, to raise awareness of the business and increase brand recognition and recall. On the flip side, people like to be gifted or to buy something with an attractive print on it, whether that’s a company logo, brand message, motivational slogan, or illustration. Combine the two and you have driving force for utilising branded merchandise within your marketing strategy. You can create instant brand exposure and customer loyalty through the use of branded merchandise. There are many different types of branded merchandise out there; and today we are looking at how printed clothing can help increase business exposure:

‘Free’ advertising

Wearing branded clothing is essentially a free advertisement for your business. People are like walking billboards, promoting your brand in a wide range of locations. This type of exposure delivers a high ROI as anyone wearing it, talking about it, or associating with your company after your initial investing is free! You can really help build brand recognition and increase traffic to your website or store through the use of printing clothing.

Increase brand reach

Branded clothing gives the opportunity to get your company and products known to the masses. It’s a great way to get attention at trade shows, conferences and events. And it can create a sense of professionalism and authority for your brand. Custom clothing can certainly influence first impressions with potential clients and customers and push them to promote you to others.  

Creates brand ambassadors

Wearing branded company clothes gives employees a sense of belonging and being part of something bigger than themselves. It will give them a sense of pride in their place of work. Additionally, by wearing these items in public, they are advertising your brand to potential customers and promoting what your business is about. Branded merchandise such as this can help start conversations about your business and spread the word to a wider audience.

Generates support for your business

It’s a guarantee that someone wearing your business branded clothing is doing so because they want to express their support and love of your brand. By giving them the opportunity to wear your branding, you are getting them involved in the success of your company and make them feel a part of that success. Whether they wear it because of the quality of the clothing, the attractiveness of the design, or because they support what your company stands for, you are generating business exposure and support, retaining loyal customers, and generating more profit.

Increase your business exposure with Print Farringdon

Branded clothing is designed to promote a company, business or event. These can include t-shirts, hats, jackets and more in the design of your choice. Whether you opt for a simple logo, or an intricate design with imagery and slogans, printed clothing is an effective marketing tool. It’s a great way to market your business and build a strong brand identity. It offers increased reach of brand awareness, ‘free’ advertising from the wearer as well as customer and employee advocacy. At Print Farringdon, we can help make sure your brand stands out with custom printed clothes to order, made from sustainable and organic materials.

Print Farringdon are a reliable and fast turnaround print shop bringing with us over 17 years of print knowledge, customer service and have a hands-on approach. Based in the city of London, here at Print Farringdon Ltd, our main focus is to offer you the best service possible, meeting all of our customer’s needs.

So, if you’re looking for custom printed clothing, give us a call on 020 3757 5468 or email; info@printfarringdon.co.uk