A Guide to Business Cards

When it comes to networking, there is still something about business cards that simply cannot be achieved any other way. The sense of prestige and professionalism that comes with a business card cannot be matched with a ‘like’ or a ‘follow’ on social media. The tangibility and simplicity of a business card with all the information one needs in one place is very much regarded as the highest form of networking. Here’s our guide to business cards and how to get the most from yours:

Choose the right stock

You don’t want to scrimp on the stock of your business card. It may be the only thing people have of your business, so you want to make a great first impression. Choose heavyweight card to give it a substantial feel that will stand the test of time.

Logo or business name

Your business name or logo needs to take pride of place on your business card – it is, after all, what you are selling to prospects. So, make sure it stands out.

Contact details

The main purpose of a business card is to provide positive customers with your business and your contact details for future reference. Make sure you have all the relevant options on your card. First and foremost, you want the name of your business; your name; your position (if required) and your contact details – which may be your phone number and email address. You may want to include your website, postal address and socials, but make sure you don’t overload the card and that the key information is prominent.

Use both sides

The beauty of a business card is you can use both sides. This gives you more opportunities to make your logo and business shine on one side and have all the relevant information on the other! It also means you don’t overcrowd your business card, leaving an element of space around your design. If too much information is crammed in, your business card will look unprofessional. Using both sides can help with this, but make sure you ‘fill’ your space wisely.

Add a little extra

There are a few ways you can make your business card special, through a creative design, colour, spot varnish, or embossing. You can laminate your business card, or leave it uncoated. Whatever you decide, make sure it matches with your brand guidelines.

Proof-read

Once you’re happy with your design and layout, make sure you proof-read, and proof-read again. There is no point producing something ‘special’ to then find you have a typo. It will not go down well with prospective clients or customers and may actually damage your chances of a sale. So always remember to proofread before you print.

Create Business Cards with Print Farringdon

For many potential customers, business cards are the first interaction they will have with your brand. A thoughtfully designed business card can do more than just carry your contact information. It can build trust, give a sense of professionalism and set you apart from competitors. That’s where Print Farringdon can help! We are a reliable and fast turnaround print shop bringing with us over 17 years of print knowledge, customer service and have a hands-on approach. Based in the city of London, here at Print Farringdon Ltd, our main focus is to offer you the best service possible, meeting all of our customer’s needs.

So, if you’re looking for an affordable and professional business card, give us a call on 020 3757 5468 or email; info@printfarringdon.co.uk