What’s The Difference Between a Leaflet And a Flyer?
The terms flyers and leaflets are often interchangeable with each other as they have similar characteristics. For instance, they are both unbound, single sheets of paper used to describe a printed piece that advertises an event, product, special promotion or offer. They are also low cost printed items usually used for short term needs and defined as ‘throw away’ pieces. As such, they are some of the most affordable items to print and disperse in large quantities. However, when it comes to choosing the right option for your business, leaflets and flyers can be further broken down in to the following distinctions to help you chose the right option for your marketing collateral:
Flyers
Flyers are usually unfolded sheets, creating a single printing area on one side, but are sometimes printed on both. They tend to focus on one defined message with minimal details and eye-catching designs. As such, flyers are typically cheaper to print and are ideally placed for handing out on the street or at events. They can also be used as additional inserts within brochures or other mailing material, making them idea for a special offer or an invitation to an event.
Leaflets
Leaflets tend to be a folded sheet of paper to create multiple pages or sides for the one sheet. They tend to have more content than a flyer with more copy and smaller imagery. Leaflets can be mailed directly to customers, and are used for more targeted marketing. They therefore tend to cost a little more to print as they are usually on better quality stock. They are a great way to keep customers up-to-date with business information, such as contact information and services. And they provide more detailed information about your business, product and/or services. As such, leaflets tend to have a longer shelf-life than flyers.
Which should you choose?
You must first determine what you are hoping to achieve with your marketing collateral. If you want to catch people’s attention, or invite them to an event, then perhaps a flyer is best. If you want to provide customers with a little more detail about your offering, then perhaps a leaflet is best. Leaflets take more time to design and print, so consider how much time and money you want to invest and whether the costs are worth the return for your business.
Print your leaflets and flyers with Print Farringdon
Now you’re able to determine the difference between leaflets and flyers and how they might work best for your business, it’s time to consider who can help you print them. So, if you’re in the market to print a leaflet or a flyer, consider Print Farringdon. We bring over 17 years of print knowledge, customer service and a hands-on approach, offering the best possible service to meet your needs. Contact us on 020 3757 5468 or email:info@printfarringdon.co.uk
